This may also lead to mood changes with certain products as there could be strong associations between feeling good as a child and then feeling good when doing the same behaviour pattern when operating the internet and potentially be a factor which may contribute to web addiction in later life.
The issue that struck me as being relevant to the BBC increasing web-affinity was the use of the ‘through the round window’ scenario on Play School being a means of offering options to consider going through and preparation for web links perhaps. This would have otherwise been a very irresponsible thing to do, to encourage children to go around looking through windows?
I would assume that if the BBC had an agenda of increasing affinity with internet and PC products they would inform us of this – perhaps they will one day… I wonder what technology kids are being primed for through the web?
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